About us
Our mission is to accelerate equestrians’ learning & progress in a smart, smooth & sustainable way.
About us
Our mission is to accelerate equestrians’ learning & progress in a smart, smooth & sustainable way.
Jenny Stråhle
Founder & Business Developer, Ridesum
“I had a full-time job, several commute hours every day and two horses. I rushed through the day and came home at 10 p.m. every night. It was very difficult to get daily life with work and horses together. I lived in Stockholm, Sweden and my favorite trainers far away in the South of Sweden.
After many years of struggling I sold the horses. I know that you are so many out there fighting, just like I did. And I’ve decided. Nobody should have to give up their passion because of not finding the time for training.
Technology simplifies our lives every day. Using the smartphone to visit the doctor, really smooth! So why not make training easier too? Reduce travel time, cost and logistics. Enabling to meet more often to make more progress together. I wish you the best of luck all fantastic horse lovers!”
Meet the staff
Ridesum was founded 2017 by Jenny Stråhle.
The whole team has great experience of the equestrian sports and has been riding since childhood. Mateusz has competed in International eventing!
With our combined experience in equestrian sports, product development, communication and digitalization, as well as our passion in horses and training, we want to improve the opportunities for successful collaboration between riders and trainers.
+46 (0) 76 777 72 90
+46 (0) 73 995 52 11
+46 (0) 70 722 94 99
+46 (0) 72 741 69 81
+44 (0)1840 211125
