Ridesum was founded 2017 by Jenny Stråhle.

The whole team has great experience of the equestrian sports and has been riding since childhood. Mateusz has competed in International eventing!

With our combined experience in equestrian sports, product development, communication and digitalization, as well as our passion in horses and training, we want to improve the opportunities for successful collaboration between riders and trainers.

Jenny Stråhle
Jenny Stråhle
CEO & Founder
+46 (0) 70 318 70 75
Karin Lindell
Karin Lindell
CMO, Co-Founder
+46 (0) 76 777 72 90
Mateusz Dziurla
Mateusz Dziurla
CTO
+46 (0) 73 995 52 11
Alva Mardell
Alva Mardell
Content Producer
+46 (0) 72 741 69 81
Fredric Gunnarson
Fredric Gunnarson
Chairman
+46 (0) 70 953 44 99