Jamilla Berg has ridden since she was four years old, started her own company at the age of 18, has won the Swedish and Nordic championships, and placed third in the World Cup with her Icelandic horses. She stands on several different legs in her business and has learned what is important to think about as an equestrian entrepreneur. Availability, a smart business system, and good routines is Jamila’s recipe for success.
On Jamila’s and her partner Dijar’s farm outside of Gävle in Sweden, it is full speed all days of the week, all year round. Jamila manages a boarding stable, training business, horse sales, stallion station, and a breeding program, as well as a hauling business for horses. In parallel, she also has a very successful career in the show ring and has extended the family with the daughter Lana. In other words, there is a lot to keep track of.
“I truly am the spider in the net that have many things to keep track of. If I, for example, have ten horses for sale it means that I have to keep contact with ten horse owners and many speculators. At the same time, we can have 20 mares in the barn that all are going to be bred, as well as having students to train. It means a lot of contact with customers and a lot to keep in your head” says Jamila.